When good work isn’t bringing enough customers
You want more people buying. But what should you fix first?
You post. A few people ask for the price. Some disappear. The next quiet week, you boost another post, try a discount or message old customers—and hope something works.
The answer depends on where you are losing buyers. It could be who sees your business, how you explain the offer, or what happens after someone enquires.
The Daily Sales Plan connects those pieces so you can decide what to do this week, put it into practice and improve it with feedback.
Experience behind the coaching
Better offers, messages and follow-up can change the opportunities you get.
These examples come from my work with clients across different engagements. They show the experience this coaching draws on; they are not presented as results from one 12-week coaching group.
Gene Studios
A GH₵65,000 design contract
- Starting point
- Projects were around the GH₵5,000 client level.
- The work
- Clarified the value, improved how the work was presented and connected content to a serious sales conversation.
- The result
- Gene Studios secured a GH₵65,000 design contract.
High Education Assist Centre
17 study-abroad enrolments in 2026
- Starting point
- Five enrolments throughout 2025.
- The work
- Focused the buyer problem, sharpened the message and improved the path from interest to an enrolment conversation.
- The result
- 17 enrolments reported in 2026, compared with five across the full year of 2025.
STF Interior · Canada
67 bookings in four months
- Starting point
- Fewer than ten bookings a month on average.
- The work
- Improved the offer, campaign direction and response tracking so the business could review what was producing bookings.
- The result
- 67 bookings across four months—about 17 per month.
Individual client results. Outcomes vary by business, market and implementation. Enrolment reporting periods differ.
Client reviews and implementation proof.
Reviews and screenshots from my client work: campaign support, sales funnels and enquiries becoming appointments. These engagements inform the coaching; in this programme, you carry out the implementation with guidance.
What you build
A practical plan for finding buyers and helping them say yes.
Over 12 weeks, we work on four connected parts of getting customers. Each part gives you something to use in your business and bring back for review.
Reach people who have a reason to buy.
Get clear on the customer you want, the problem they will pay to solve, and what they need to hear before they take you seriously.
You build: Your target customer and the buying problem your message needs to address.
Give them a stronger reason to choose you.
Make your offer easier to understand. Explain what the buyer gets, why it matters and what makes your business worth considering.
You build: A clearer offer and sales messages you can use in your business.
Put your message in front of more of the right people.
Connect your content and distribution to your sales target. Decide what to publish, where to put it and what response to look for.
You build: A weekly plan for reaching buyers and tracking enquiries.
Turn interest into a useful sales conversation.
Handle more than the price question. Understand what the buyer needs, recommend the right next step and follow up with people who have gone quiet.
You build: A sales conversation and follow-up process you can keep improving.
The coaching and support
You bring your business. We work through the plan together.
Each week, take the work into your business, track what happens and bring back your questions. The coaching helps you decide what to improve next.
- 12 weekly live sessions
- Work through the plan with coaching and examples, then apply it to your own business.
- Live business reviews
- Bring your work and buyer responses back for feedback on what to improve.
- WhatsApp implementation room
- A place for implementation questions and support between sessions.
- Tools to do the work
- The Sales Plan Builder, 120-Day Daily Sales Planner, Daily Sales Kit and Sales Message Pack.
- Private coaching portal
- Access the programme’s implementation resources in one place.
- A plan for your next 90 days
- Leave with a direction for continuing the work after the 12 weeks.
You implement, with guidance and feedback. Allow approximately four to six hours each week for the implementation work, alongside the live sessions.
How the 12 weeks work
Build it. Use it. Bring back what happens.
Start by examining your current sales activity and the points where people drop off. Each week then adds to your plan, with an implementation mission to put the work into practice as you go.
See the full week-by-week programme
Set your sales goal and examine how customers currently find and buy from you.
Choose the customer and buying problem to focus on.
Collect the questions, concerns and reasons behind your customers’ decisions.
Strengthen your offer and the reason to act.
Map what someone needs to see and understand before buying.
Clarify your point of view and the beliefs your message needs to address.
Build sales messages, useful content and simple videos.
Work backwards from your sales target to the buyer activity it requires.
Plan distribution and low-budget tests.
Improve how you handle enquiries and sales conversations.
Organise prospects, prioritise opportunities and improve follow-up.
Bring your Daily Sales Plan together and plan the next 90 days.
Your coach
I’m Kwabena. My work connects marketing to the sale.
Since 2019, I have generated more than 790,000 leads, helped drive more than US$2 million in ecommerce sales and had more than 3,000 students join my training programmes.
I’ve worked on content, paid campaigns, offers, lead generation and sales conversations. This programme brings that experience into a plan you can understand and operate in your own business.
And after seeing many different businesses from the inside, I kept noticing the same thing: business owners often ask for more customers before they know which part of their buyer route is broken.
Sometimes the offer is unclear. Sometimes the wrong people are seeing it. Sometimes people are interested but do not trust the next step. Sometimes enquiries come in, but the sales conversation collapses at the price.
I do not want you to leave with another marketing document.
The goal is to build the plan, use it in your real business, bring back what happens, diagnose the weak points and improve it.
The method came from real pressure.
I did not build The Daily Sales Plan as a clean classroom idea. I built it from the pressure of needing to understand what creates cash, what wastes money, what moves a buyer forward and what a business owner must fix when the numbers are no longer theoretical.
Agency and operating proof.
Revenue tracked: GHS 2,216,839.85. Ledger balance: GHS 2,798,987.61.
Demand proof: people asking to move.
Before people buy, they usually move. They recognise the problem, ask a better question, request the next step, or show that the message has finally named something they were already feeling.
Is this for you?
You already have something people buy. You want a better way to sell it.
- You have capacity to serve more customers.
- You can make decisions about your offer, marketing and sales.
- You are willing to test messages, follow up and track responses.
- You can make time to implement each week.
If you are still deciding what to sell, need someone to run all your marketing, or cannot make time to implement, tell me before enrolling so we can discuss fit.
Before you decide.
How much does it cost, and can I pay in instalments?
DM “DSP” on Instagram for the investment details and available payment options. Tell me what your business sells so we can also check whether the programme fits.
When does it start, and when are the live sessions?
Ask for the next intake and session schedule when you DM “DSP”. Confirm the dates, session duration and recording arrangements before deciding to join.
How much time will I need each week?
Plan for approximately four to six hours of implementation each week. You will also need to attend the weekly live sessions; ask for the timetable so you can check it against your working week.
Will you do the marketing for me?
You do the implementation. I guide the work through coaching, examples, tools and business reviews. This programme suits owners who want to understand and run their own sales activity, or direct the team doing it.
Will I get feedback on my own business?
Live business reviews and a WhatsApp implementation room are included. This is group coaching. If you need a particular level of individual support, ask about the review format and availability before joining.
Do I need a big audience or an advertising budget?
A large following is not a requirement. We work on reaching the right people with a message that gives them a reason to respond. The programme includes distribution and low-budget tests; ask what testing budget makes sense for your business and whether any advertising costs are separate from the coaching fee.
Will this work for the kind of business I run?
The best starting point is an offer people already pay for, capacity to serve more customers and the ability to make marketing and sales decisions. Tell me what you sell and where sales get stuck. We can discuss whether the work fits your situation before you commit.
Are the client results a promise of what I will earn?
No. The examples come from different client engagements and show the experience behind the coaching. Your results depend on your offer, market, pricing, capacity and implementation. The programme does not guarantee a sales figure or daily sales.